Certificate in Digital Marketing and New Media Advertising

Duration

3 Months

Fee

450 USD

Mode of Study

Online

The importance of Digital Design in Digital Marketing cannot be stressed enough. Today, each and every product/service being promoted via Digital Marketing incorporates the concept of ‘relevant visual elements’ to appease the target audience. It is one of the most critical and fundamental factors affecting the success of a Digital Marketing campaign. So ‘Professional Program in Digital Design and Marketing’ combines both the world together to bring out more successful Digital Marketing experts.

The second module ‘Digital Marketing’ covers a wide range of marketing activities. This program deals with types of digital marketing, important terminologies, web advertising and fundamental components, Google Adwords, account setup, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.

MODULE I: DIGITAL DESIGN

  • Introduction to Digital Marketing
  • Computer Graphics
  • Digital Illustration
  • Website Design concept
  • HTML & CSS
  • JavaScript
  • Video Editing
  • Search Marketing
  • Search Engine Optimisation

MODULE II: DIGITAL MARKETING SEM (Search Engine Marketing) 

  • Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Web Analytics
  • Pricing & Campaign Presentation
  • Augmented and Virtual Reality 

EMERGING STUDENT PROFILE: 

The program-completed candidate can create strategic plans, develop business cases and formulate the digital marketing strategies for any client. They can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding in digital marketing, social media and brand management. He or she can develop a digital marketing solution strategy spanning across the Web.

Earn a professional certificate with high quality education

About the faculty

Our Vision

Our Mission

To provide an excellent education that includes practical experience and skills

To provide innovative teaching and learning that maintains professional accreditation for all its programmes

To provide an education based on a theoretical, experimental and ethical foundation enhanced by opportunities for participation in research , internships and interdisciplinary programmes

To educate graduates for professional leadership, civic influence and lifelong learning