Certificate in Digital Marketing and New Media Advertising
Duration

3 Months

Fee : USD 450
Course Description

The importance of Digital Design in Digital Marketing cannot be stressed enough. Today, each and every product/service being promoted via Digital Marketing incorporates the concept of ‘relevant visual elements’ to appease the target audience. It is one of the most critical and fundamental factors affecting the success of a Digital Marketing campaign. So ‘Professional Program in Digital Design and Marketing’ combines both the world together to bring out more successful Digital Marketing experts.

 

The second module ‘Digital Marketing’ covers a wide range of marketing activities. This program deals with types of digital marketing, important terminologies, web advertising and fundamental components, Google Adwords, account setup, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.

Course Modules

MODULE I: DIGITAL DESIGN

Introduction to Digital Marketing

Computer Graphics

Digital Illustration

Website Design concept

HTML & CSS

JavaScript

Video Editing

Search Marketing

Search Engine Optimisation

MODULE II: DIGITAL MARKETING SEM (Search Engine Marketing) 

Display Advertising

Email Marketing

Mobile Marketing

Social Media Marketing

Inbound Marketing

Web Analytics

Pricing & Campaign Presentation

Augmented and Virtual Reality 

Emerging Student Profile

The program-completed candidate can create strategic plans, develop business cases and formulate the digital marketing strategies for any client. They can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding in digital marketing, social media and brand management. He or she can develop a digital marketing solution strategy spanning across the Web.

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