The Science of ‘Catching Feelings’: How IUEA Makes Positivity Contagious

IUEA uses science to explain catching feelings and how it has created a positive learning environment
IUEA students share a playful and fun moment, embracing the university’s vibrant and lively learning environment.

The phrase “catching feelings” is often used to describe developing emotions for someone unexpectedly. But beyond its casual use, this expression holds a deeper psychological truth—emotions are contagious. Research in emotional contagion shows that feelings like joy, love, and enthusiasm can spread from person to person, influencing moods, behaviours, and overall well-being.

With Valentine’s Day approaching, it’s the perfect time to explore how emotions travel through social interactions and how the International University of East Africa (IUEA) fosters an environment that encourages positivity, success, and personal growth.

Catching Feelings: The Science behind Emotional Contagion?

Emotional contagion occurs when people subconsciously mimic the facial expressions, tone, and body language of those around them, absorbing their emotions without even realising it. For example, you might find yourself smiling when greeted by someone with a cheerful expression—not out of obligation, but because happiness is naturally infectious.

Studies show that this phenomenon extends beyond face-to-face interactions. A Facebook study revealed that users exposed to more positive posts tended to express more positivity themselves, demonstrating how emotions can ripple across both physical and digital spaces.

At both individual and group levels, emotional contagion shapes our workplace culture, academic experiences, and social lives. When surrounded by optimistic, motivated peers, we’re more likely to feel energised and engaged. The same principle applies in professional settings, where businesses intentionally create positive customer experiences—for example, smiling sales agents who help uplift a customer’s mood.

Students immerse themselves in collaborative learning at IUEA’s serene university gardens, supporting and inspiring each other.

Spreading Positivity: How Love Works Like a Virus

If emotions are contagious, then spreading kindness, encouragement, and enthusiasm can have a profound impact. Just as stress can drain productivity, positivity fuels success, deepens connections and creates a thriving environment. This is especially true in academic settings, where a supportive atmosphere can enhance learning, boost confidence, and drive career growth.

At IUEA, we recognise the power of emotions in shaping student experiences. That’s why we cultivate an environment where students feel supported, motivated, and excited to learn—because a positive mindset leads to academic and career success.

How IUEA Fosters a Positive Learning Environment

At IUEA, we go beyond academics; we create a community where students thrive emotionally, socially, and professionally.

1. Starting on a High Note: Fresher Parties

We believe first impressions matter. Just as a great morning can set the tone for the rest of the day, a strong start to the semester can shape the months ahead. That’s why we host epic fresher parties, allowing students to connect, make friends, and immerse themselves in a positive environment. These events foster a sense of belonging—which is key to student success.

New IUEA students kick off their journey to success with excitement at the 2023 IUEA Fresher’s Party, creating unforgettable memories.

2. Seamless Transitions: Orientation & Student Support

Adjusting to university life can be overwhelming, but we ensure a smooth transition through orientation programmes and proactive student support. Our admissions team provides personalised guidance, and new students are introduced to key faculty and campus resources. This eliminates uncertainty thus reducing stress and enhancing confidence from day one.

3. 24/7 Mental Health Support

We understand that emotional well-being is essential for success. That’s why we provide round-the-clock mental health support, led by our licensed counsellor, Ms. Shurina Stokes. Whether on-campus or online, students can access professional guidance anytime, ensuring they always have someone to turn to.

4. A Supportive Campus Community

At IUEA, students aren’t just numbers—they’re part of a family. Our staff and faculty genuinely care about student success, often engaging in friendly, professional interactions outside the classroom. The result? A welcoming environment where students feel valued, heard, and encouraged to grow. These strong bonds create lasting friendships and career networks, making IUEA an exciting place to learn, connect, and build the future.

IUEA graduate Karume Abdulfattah is congratulated by staff member Filmon Asmerom during a joyous moment at IUEA’s 11th Graduation Ceremony.

Spread the Love: The Power of Small Gestures

While we create an environment that inspires positivity, we also encourage students to pay it forward. Over the years, IUEA has led philanthropic initiatives, from donations to educational outreach programmes, showing love to the wider community.

And it doesn’t stop there. Every small act of kindness makes a difference. A simple smile, a word of encouragement, or a helping hand can change someone’s day and create a ripple effect of positivity. When you lift others, you uplift yourself too.

When you change the way you think, you change the way you feel; being positive and bringing positivity into the world makes all the difference

– Said Shurina Stokes, Student Counsellor at IUEA

Ms Shurina Stokes, IUEA’s student counsellor, welcomes new students and reassures them that her counselling services are always available to support their well-being.

Join Us in Spreading Positivity

This Valentine’s season, we challenge you to make an intentional effort to spread kindness, joy, and encouragement. Whether it’s through a friendly conversation, a shared laugh, or simply showing support for someone who needs it, your energy can inspire and uplift those around you.

At IUEA, we don’t just educate—we empower, support, and transform lives. And as you catch the right feelings on your academic journey, we invite you to be part of a community that thrives on positivity, success, and making the world a better place. Join IUEA and spread the love!

IUEA University Council Chairman Moses Kiwe Sebunya, Vice Chancellor Prof. Emeka Akaezuwa, and Deputy Vice-Chancellor Prof. Lakshmi Bhabuu join the IUEA community in donating clothes and essential items to those in need.

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